Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

The prices of some GPUs are rapidly dropping

The back of the Nvidia RTX 4080 Super graphics card.
Jacob Roach / Digital Trends

It shouldn’t come as a surprise, but the prices of some of the best graphics cards are rapidly dropping. We just got off a month of hardware launches, spearheaded by Nvidia’s RTX 40-series Super refresh, and those launches have caused some major shifts in the prices of older GPUs.

The most prominent example of that is the RTX 4070 Ti. Nvidia released its RTX 4070 Ti Super about two weeks ago. The Super version is set to replace the base model, but plenty of units remain in stock. Now, you can find the $800 graphics card for as little as $720.

That’s the price of the at the time of writing, at least. Prices could go down further, as I spotted half a dozen RTX 4070 Ti models in stock. The Super refresh, which is available for $800, comes with an impressive bump to 16GB of memory, but we noted a performance improvement of around 10% on average in our RTX 4070 Ti Super review.

The RTX 4080 hasn’t seen the same trend, mainly because there are fewer RTX 4080s in stock. In fact, I only spotted models available above list price. Thankfully, the RTX 4080 Super has had an impact elsewhere. The $1,000 GPU went head-to-head with AMD’s RX 7900 XTX, with Nvidia coming out on top due to ray tracing and DLSS 3.5 support.

Two AMD Radeon RX 7000 graphics cards on a pink surface.
Jacob Roach / Digital Trends

Now, we’re seeing the price of the RX 7900 XTX drop. I found the available for $930. The card has gone for less on deep sales, but the markdown is still out of the ordinary, considering we’re not in a major shopping season.

As we wrote about in our RTX 4080 Super review, AMD has to drop the price of the RX 7900 XTX to stay competitive. That seems to be happening. The MSI model was the best deal I could find right now, but several models are going for $950, most of which were selling for $1,000 or more just a week ago.

Lower down the stack, prices are dropping on some RTX 4060 Ti models. The 8GB graphics card has been sworn to infamy due to its limited memory capacity and $400 price. AMD’s recent RX 7600 XT, although not as powerful as the RTX 4060 Ti, comes with 16GB of memory. It seems the RX 7600 XT is having some effect on the price of the RTX 4060 Ti 8GB.

Best Buy is clearing out the for $344, which is a model that previously sold for $430. I haven’t seen multiple RTX 4060 Ti models marked down, so I don’t suspect a larger trend. This deal is a good example of how a new GPU release can put downward pressure on pricing in the interim.

Almost every time we see new hardware releases, it’s a good idea to go back and look at the pricing of what was available before. As retailers sell off old inventory and competitive performance numbers shift, the pricing follows suit. That’s what we’re seeing in action now, making it a great time to pick up a new (old) graphics card.

Editors' Recommendations

Jacob Roach
Senior Staff Writer, Computing
Jacob Roach is a writer covering computing and gaming at Digital Trends. After realizing Crysis wouldn't run on a laptop, he…
Why I’m feeling hopeful about Nvidia’s RTX 50-series GPUs
The RTX 4070 Super on a pink background.

I won't lie -- I was pretty scared of Nvidia's RTX 50-series, and I stand by the opinion that those fears were valid. They didn't come out of thin air; they were fueled by Nvidia's approach to GPU pricing and value for the money.

However, the RTX 40 Super refresh is a step in the right direction, and it's one I never expected to happen. Nvidia's most recent choices show that it may have learned an important lesson, and that's good news for future generations of graphics cards.
The price of performance
Nvidia really didn't hold back in the RTX 40 series. It introduced some of the best graphics cards we've seen in a while, but raw performance isn't the only thing to consider when estimating the value of a GPU. The price is the second major factor and weighing it against performance can often tip the scales from "great" to "disappointing." That was the case with several GPUs in the Ada generation.

Read more
CableMod’s adapters damaged up to $74K worth of Nvidia GPUs
Melted 12VHPWR connector made by CableMod for the RTX 4090.

CableMod's adapters were meant to fix the problem of melting connectors on Nvidia's top GPU, the RTX 4090, but it appears that things didn't go as planned. The Consumer Product Safety Commission has posted a notice that the CableMod 12VHPWR angled adapters are being recalled due to fire and burn hazards. More than 25,300 adapters are to be returned, and the affected customers are eligible for a full refund.

The connectors on the RTX 4090 have been melting ever since the GPU hit the shelves in late 2022, and so far, the only fix seems to lie in careful installation and picking the right PC case that can accommodate this monstrous card. CableMod's angled adapters showed a lot of promise, at least initially. Seeing as bending the cable can contribute to the overheating, an angled adapter should have been just the fix -- but unfortunately, the melting continued, even with the use of CableMod's solution.

Read more
Nvidia just fixed a major issue with its GPUs
The Nvidia RTX 4080 Super on a pink background.

If you've been unhappy with the performance of your graphics card lately, you might want to check out Nvidia's latest beta driver. This is a hotfix driver, which is pretty unusual for Nvidia, but it can be helpful if you've been dealing with micro-stuttering, both in games and on the desktop. The update addresses four issues in total, but to get it, you'll have to dig a little deeper than the standard path of updating your drivers.

Nvidia typically bundles bug fixes with its usual Game Ready drivers, as urgent hotfixes tend to be few and far between. However, this time, Nvidia chose not to wait any longer and pushed four updates for its GPU range. The new driver version, 551.46, may fix annoying stuttering issues.

Read more